Business Marketing and Advertising

Advertising is an effective way of promoting your products and services to your target audience and is usually a paid form of promotion.Understanding the wide range of advertising strategies available will allow you to use the one that is best for your business.

Good advertising should:

Your unique selling proposition (USP) is the marketing statement you use to sell your products and services to prospective customers.

How to develop your USP

To develop your USP, you need to focus on your business. Consider:

Then consider your customers:

Services or Selling, Customers Need Fastest delivery at affordable prices.

Assess the results

There are many simple ways that you can assess which types of advertising generate the best results for your business. You can: